Claude Optimisation for AI Visibility
Build high-context pages with clear reasoning paths, trustworthy evidence, and answer-ready sections for Claude-style synthesis.
Citation behaviour and source selection
Claude favours high-context sources: pages with reasoning, structure, and trustworthy evidence. It synthesises across sources and attributes claims to pages that demonstrate depth and internal consistency.
The signals that decide citation
What to fix for Claude visibility
- Write pages with explicit reasoning structure: claim, evidence, implication
- Include named sources and methodology where claims are made
- Ensure claims are consistent across related pages
- Build depth for business and technical queries
- Structure sections so Claude can synthesise without contradiction
Claude approaches answers as synthesis: it reads deeply, weighs evidence, and composes measured responses. Optimisation for Claude rewards depth and internal consistency over surface signals.
How Claude selects sources
Claude processes long contexts and favours sources with evidentiary structure. A page that reasons — states a claim, supports it, and draws a conclusion — is more useful to Claude’s synthesis than a page of assertions. The engine also checks consistency: conflicting claims across your pages weaken your reliability as a source.
What Claude values
- Reasoning paths — content structured as claim, evidence, implication.
- Evidence density — named sources, methodology, and specifics.
- Consistency — the same facts stated the same way across your site.
- Context completeness — enough surrounding context for the engine to interpret claims correctly.
The optimisation approach
We audit how Claude currently represents your brand, test across business and technical prompts, and strengthen the pages Claude is most likely to synthesise from: evidence-rich, internally consistent, and structured for long-context reading.
Compare Claude
Claude and ChatGPT both answer business prompts but with different synthesis styles. See our Claude vs ChatGPT for Business comparison to understand the practical differences.
Optimise for Claude?
Get a free audit and see how Claude currently describes your brand.