Use this model to evaluate expected return, not just monthly fee.
Benchmark assumptions
- Sales cycle: 30-120 days
- Average contract value: $8,000-$80,000+
- Attribution window: 90-180 days
- Primary gain: qualified demand from AI-assisted discovery
ROI model by plan
| Plan | Monthly Fee | Typical Qualified Leads Needed to Break Even* | Time Horizon |
|---|---|---|---|
| Essential | $3,690 | 1-2 (SMB ACV bands) | 60-120 days |
| Accelerator | $7,480 | 1-3 (mid-market ACV bands) | 60-150 days |
| Pinnacle | $15,200 | 1-4 (enterprise ACV bands) | 90-180 days |
*Depends on win rate, margin, and sales cycle quality.
What drives ROI most
- Coverage of high-intent buyer prompts (decision + comparison prompts).
- Depth of supporting source pages (methodology, benchmarks, implementation docs).
- Speed of iteration on pages that appear in AI answers but are not yet cited.
Buyer checklist before signing
- Ask for baseline measurement plan before month 1 starts.
- Ask how citation lift is tracked by prompt cluster.
- Ask what gets shipped in first 30 days (not just strategy slides).