GEO Resources & Guides
Everything you need to evaluate, plan and implement GEO with confidence.
Decision Guides & Tools
Practical, evidence-based resources for GEO buyers.
methodology
AI Citation Building Methodology
How citation-worthy sources are built through evidence, consistency and earned coverage — never through manipulation.
methodologyAI Visibility Audit Methodology
How an AI visibility audit is designed and run: prompts, baselines, diagnosis and reporting.
methodologyContent Optimisation for AI Retrieval Methodology
The repeatable process for writing and restructuring content so AI engines retrieve, extract and cite it.
methodologyPrompt and Citation Testing Methodology
How prompt portfolios are designed and citation tests run so the results are trustworthy and repeatable.
methodologyStructured Data Implementation Methodology
The repeatable process for planning, deploying and maintaining structured data that AI engines can use.
templates tools
decision guide
GEO Agency vs In-House: Decision Guide (2026) | AppLabx
A practical GEO decision framework: agency vs in-house by team maturity, speed, cost, and expected AI citation outcomes.
decision-guideThe GEO Buyers Guide
The complete buyer's guide to GEO: what it is, what it costs, who to hire and how to measure success.
decision-guideThe GEO Maturity Model
A five-stage model for assessing how advanced your organisation's AI visibility programme is.
decision-guideGEO Tools Comparison
A practical comparison of the tool categories used in GEO work — not a ranking of specific products.
framework
GEO Audit Framework
The assessment framework that turns raw audit findings into a scored, prioritised action plan.
frameworkCitation Readiness Framework
A framework for assessing whether your content and brand would be cited if retrieved — before you invest in visibility.
frameworkGEO Content Framework
The framework for building a content estate that serves both human readers and AI retrieval.
frameworkGEO Governance Framework
The operating model for embedding GEO in an organisation: ownership, process, budgets and controls.
frameworkGEO ROI Framework
The measurement framework that attributes GEO outcomes to work, honestly — separating signal from model noise.
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