1. Introduction
AppLabx ("we", "us", or "our"), operating Generative Engine Optimisation services through AppLabx properties, is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our GEO services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
2. Information We Collect
We may collect the following categories of information: Personal identification information — name, email address, phone number, company name, and website URL provided via contact forms or service engagements. Usage data — IP address, browser type, pages visited, time spent, and referring URLs collected automatically via cookies and analytics tools. Communications data — emails, messages, and other correspondence you send us. Billing information — processed securely by Stripe. AppLabx does not store full payment card details.
3. How We Use Your Information
We use collected information to: Provide, operate, and maintain our GEO services. Respond to enquiries and deliver requested services. Send service-related communications and updates. Send marketing communications (with your consent). Analyse website usage to improve our services. Comply with legal obligations.
4. Cookies
We use cookies and similar tracking technologies to improve your experience. These include essential cookies for site functionality, analytics cookies (Google Analytics), advertising measurement cookies (Google Ads conversion events), live chat cookies (Crisp), and preference cookies. You can manage cookie preferences via your browser settings. See our Cookie Policy section below for details.
5. Third-Party Sharing
We do not sell your personal information. We may share information with trusted third-party service providers including Stripe (payment processing), Google Analytics and Google Ads (measurement), Crisp (live chat), and email service providers, each bound by confidentiality agreements. We may also disclose information when required by law.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Client data related to GEO service engagements is retained for the duration of the contract plus 3 years.
7. Your Rights
Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your personal data. To exercise these rights, contact us at hello@applabx.com. We will respond to your request within 30 days.
8. Security
We implement appropriate technical and organisational measures to protect your information. However, no transmission over the internet is 100% secure. We encourage you to use secure passwords and to notify us immediately of any suspected unauthorised access.
9. International Transfers
Data you submit may be processed in countries where AppLabx and our service providers operate. We ensure appropriate safeguards are in place for such transfers.
10. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by posting the new policy on this page with an updated revision date. Your continued use of our services after changes constitutes acceptance.
11. Contact Us
For privacy-related questions or to exercise your rights, contact: AppLabx GEO. Email: hello@applabx.com. Website: applabx.com.
Cookie Policy
Our website uses the following types of cookies: Essential cookies — Required for the website to function. Cannot be disabled. Analytics cookies — Help us understand how visitors interact with the website (Google Analytics). Consent is denied by default until you accept cookies. Marketing and conversion cookies — Used for Google Ads conversion measurement and future remarketing. Consent is denied by default until you accept cookies. Live chat cookies — Used by Crisp so visitors can contact AppLabx from the landing page. You can opt out of Google Analytics tracking at any time via tools.google.com/dlpage/gaoptout.